Sisense vs whatagraph

This review will highlight the differences and similarities between two innovative tools in data analysis – Sisense and whatagraph. Our analysis will cover the essential functionalities and unique benefits of both Sisense and whatagraph. Moreover, we will look into the positive and negative aspects of employing these products. Upon completing this comparison, readers will be equipped with a thorough insight into the strengths and flaws of Sisense and whatagraph.

What is Sisense and whatagraph?

Sisense is a business intelligence software company based in New York City, with additional offices in various locations including San Francisco and Scottsdale. The company specializes in developing advanced business intelligence tools that enable users to effectively access and analyze big data​​. Sisense's analytics suite, known as Sisense Fusion, leverages artificial intelligence and machine learning to provide comprehensive data analysis. This platform allows users to create customized analytics dashboards and data visualizations tailored to industry-specific needs and individual roles within a business. Notably, Sisense integrates with major platforms like Adobe Analytics, AWS, Microsoft Azure Synapse Analytics, and Snowflake, enhancing its data input and analysis capabilities.

Whatagraph is a comprehensive marketing data platform designed to streamline the process of data visualization and reporting for marketers and agencies. Its key feature is the ability to connect with over 40 native integrations, allowing users to plug in their marketing data seamlessly. The platform excels in automating the marketing performance reporting process by collecting data from various marketing channels and transforming it into easily understandable and visually appealing infographic reports. Users can quickly generate overviews of website and social media performance and share these insights with clients or team members efficiently.

Core Values of the Two Products

The Core Values of Sisense

1. Customization and Integration: Sisense emphasizes the importance of integrating customized analytics into various applications and products. Through Sisense Fusion Embed, it offers AI-driven, low/no code, embedded analytics applications. This approach is designed to share intuitive insights and enable confident, data-informed decisions, ultimately boosting product engagement, adoption, customer acquisition, and retention​​.

2. Developer-Friendly Analytics: The Sisense Compose SDK provides a flexible, scalable, and modular toolkit for developers, facilitating the integration of analytics and insight-driven experiences into products. This toolkit allows for faster building of analytics components, compatibility with existing tech stacks, tools, and frameworks, and the creation of applications using Sisense’s or other libraries and APIs. This approach is aimed at reducing maintenance burdens and saving development time​​.

3. Cloud-Native Approach: Sisense offers a cloud-native and cloud-agnostic analytics platform, emphasizing the elimination of the need for on-premises server installation, upgrades, and maintenance. This strategy allows for unlimited scalability, hassle-free maintenance, and zero-touch upgrades, ensuring that users can leverage the power of the cloud to accelerate their analytics capabilities while staying current with technological advancements​​.

4. Focus on AI and Machine Learning: Leveraging AI and machine learning is a core aspect of Sisense's strategy. The company's analytics suite uses these technologies to analyze data more effectively, providing deeper insights and a more intuitive understanding of complex datasets​.

The Core Values of whatagraph

1. Simplification of Complex Data: The platform aims to transform the often dull and complicated task of data handling into a straightforward and effortless process. By connecting various data sources directly and providing stunning report templates, Whatagraph makes it easy for users to build and share reports, thereby saving significant time and effort​​.

2. One-Stop Solution: It replaces the need for multiple tools by offering comprehensive services such as data visualization, reporting, data transfer, and sharing insights. Whatagraph stands out in its ability to handle these functions all in one platform, making it a versatile choice for marketers​​.

3. Customization and Flexibility: Whatagraph allows users to track multiple channels in one overview, link multiple reports for simultaneous editing, and customize reports with specific color schemes, logos, and layouts. This flexibility enhances the overall user experience, making it suitable for various marketing needs​​.

Pros and Cons

The Pros of Sisense

1. Fast and Efficient Data Handling: Sisense is praised for its rapid processing of large data sets and efficient data visualization, often surpassing traditional reporting tools.
2. Customization and Innovation: The tool offers extensive customization options, including a variety of plugins and API integrations. Its continuous innovation in developing new features is also highlighted.
3. Ease of Use and Implementation: Many users find Sisense easy to set up and use, with intuitive interfaces and the ability to handle a range of data formats.
4. Strong Customer and Technical Support: Sisense has received commendations for its responsive customer support and technical assistance, which is vital for organizational use.
5. Effective Data Integration and Analytics: The platform is noted for its ability to connect to various data sources, providing comprehensive analytics and insights.

The Pros of whatagraph

1. Automated Reporting: The tool offers automated reporting features, which users find helpful​​.
2. Time-Saving: Many users report significant time savings in their reporting processes due to Whatagraph's features​​.
3. Visual Appeal and Customization: The reports generated are visually appealing and easy for clients to understand, with options for customization and styling​​​​.
4. Good Customer Support: Users have noted the excellent customer support and follow-up emails provided by Whatagraph​​.

The Cons of Sisense

1. Cost and Licensing Complexity: The high cost of the software and complexities in its licensing, which can be a significant consideration for some organizations.
2. Technical Limitations and Stability Issues: Instability in data cubes, and limitations in the Elasticube and widget functionalities.
3. Mobile App and Dashboard Management: The mobile version of Sisense and its dashboard management tools require improvements in terms of usability and user experience.

The Cons of whatagraph

1. Integration Issues: There are some limitations and difficulties reported in integrating with other platforms like Google Sheets and managing files and folders​​.
2. Lack of GPT Functionality: whatagraph does not offer Generative Pre-trained Transformer capabilities, which might be a limitation for those seeking AI-driven text analysis or generation tools.

Summary

Sisense emerges as a formidable force in the business intelligence arena, marked by its robust data processing, customization, user-friendly nature, and strong support infrastructure. While it excels in these areas, there are opportunities for growth in terms of cost efficiency, technical stability, and mobile optimization. Ultimately, Sisense offers a comprehensive suite of tools that equip businesses with the necessary insights to navigate the complexities of data-driven decision-making.

Whatagraph emerges as a good solution for marketing data visualization and reporting, addressing key challenges faced by marketers and agencies today. Its user-friendly interface, combined with powerful customization and automation capabilities, make it a valuable tool in any marketer's arsenal. While there are areas for improvement, particularly in integration flexibility and advanced AI functionalities, Whatagraph's strengths in simplifying complex data processes and saving time are undeniable.