Qlik vs whatagraph

In this article, we will compare two innovative products regarding data analysis and reporting: Qlik and whatagraph. We'll scrutinize the critical functionalities and principal advantages of Qlik and whatagraph. Additionally, our comparison includes the merits and shortcomings of using these products. Following this detailed examination, readers will gain an in-depth view of the strengths and challenges of Qlik and whatagraph, facilitating informed choices.

What is Qlik and whatagraph?

Qlik, originally known as Qliktech, is a business analytics platform provider founded in 1993 in Lund, Sweden. Now based in King of Prussia, Pennsylvania, USA, Qlik offers products like Qlik Replicate and Qlik Sense. Qlik's software specializes in business intelligence and data integration. The platform is notable for its Associative Engine, which allows users to perform big data analytics by combining multiple data sources, revealing associations and connections across data. Qlik Sense, the current cloud-based software, and QlikView, the legacy on-premise product, operate on this engine. Qlik Sense enables the concatenation of different data sources, allowing detailed drill-down on individual data records. Qlik's offerings extend beyond these main products, with tools for data catalog management, analytics development, and third-party developer extensions for enhanced visualization capabilities.

Whatagraph is a comprehensive marketing data platform designed to streamline the process of data visualization and reporting for marketers and agencies. Its key feature is the ability to connect with over 40 native integrations, allowing users to plug in their marketing data seamlessly. The platform excels in automating the marketing performance reporting process by collecting data from various marketing channels and transforming it into easily understandable and visually appealing infographic reports. Users can quickly generate overviews of website and social media performance and share these insights with clients or team members efficiently.

Core Values of the Two Products

The Core Values of Qlik

Qlik's product range is centered around several core values:

1. AI-Driven Analytics: At the heart of Qlik's offerings is the integration of AI to enhance the analytics experience. This AI-powered approach allows users of all skill levels to obtain insights and predictions, aiding in intelligent decision-making. The AI capabilities extend to no-code, automated machine learning for analytics teams, and tools for predictive analytics​​​​.

2. Comprehensive Data Integration and Movement: Qlik emphasizes seamless data integration. This includes data movement and streaming, warehouse automation, transformation, and application automation. By providing these tools, Qlik ensures users can manage and utilize their data effectively across various scenarios​​​​.

3. Cloud-Native Solutions: The company has embraced a cloud-native approach, particularly with Qlik Sense, to offer powerful solutions for modern business intelligence (BI). This strategy leverages the flexibility and scalability of cloud computing to enhance data analytics and business insights​​.

4. Flexible Data Analytics Products: Qlik's Associative Engine is a pivotal feature, allowing users to conduct extensive data analytics by linking various data sources to discover underlying connections. This engine powers both Qlik Sense and QlikView, catering to different user needs while maintaining a consistent analytical approach​​.

5. Extensibility and Customization: Qlik provides a platform that supports third-party developer add-ons, which extend Qlik Sense's visualization capabilities. This extensibility is a testament to the product’s flexibility, allowing users to tailor the platform to their specific requirements​​.

The Core Values of whatagraph

1. Simplification of Complex Data: The platform aims to transform the often dull and complicated task of data handling into a straightforward and effortless process. By connecting various data sources directly and providing stunning report templates, Whatagraph makes it easy for users to build and share reports, thereby saving significant time and effort​​.

2. One-Stop Solution: It replaces the need for multiple tools by offering comprehensive services such as data visualization, reporting, data transfer, and sharing insights. Whatagraph stands out in its ability to handle these functions all in one platform, making it a versatile choice for marketers​​.

3. Customization and Flexibility: Whatagraph allows users to track multiple channels in one overview, link multiple reports for simultaneous editing, and customize reports with specific color schemes, logos, and layouts. This flexibility enhances the overall user experience, making it suitable for various marketing needs​​.

Pros and Cons

The Pros of Qlik

1. Adaptability and Customization: Qlik Sense is adaptable with certified and officially maintained extensions, providing robust customization options.
2. Efficiency and Self-Service Capabilities: The software is known for its efficiency gains, strong technology, and excellent self-service capabilities which enable easy use and significant time savings.
3. Community and Learning Resources: It offers extensive learning materials and has a supportive community, which is beneficial for users at all levels.
4. Data Integration and Analytics: Qlik Sense excels in integrating data from multiple sources, enabling users to easily relate and analyze data, which is particularly useful for business applications.
5. Performance and Ease of Use: Users appreciate the platform's speed in analyzing and associating large volumes of data, its intuitive UI, and the ease of developing dashboard reports.

The Pros of whatagraph

1. Automated Reporting: The tool offers automated reporting features, which users find helpful​​.
2. Time-Saving: Many users report significant time savings in their reporting processes due to Whatagraph's features​​.
3. Visual Appeal and Customization: The reports generated are visually appealing and easy for clients to understand, with options for customization and styling​​​​.
4. Good Customer Support: Users have noted the excellent customer support and follow-up emails provided by Whatagraph​​.

The Cons of Qlik

1. Customization Limitations: Advanced customization often requires integration with third-party applications, and the platform has limited options for formatting visualizations and text within tables and charts.
2. Technical Challenges: Users have reported issues with the software slowing down when compiling large datasets and difficulties in creating connections to uncommon databases.

The Cons of whatagraph

1. Integration Issues: There are some limitations and difficulties reported in integrating with other platforms like Google Sheets and managing files and folders​​.
2. Lack of GPT Functionality: whatagraph does not offer Generative Pre-trained Transformer capabilities, which might be a limitation for those seeking AI-driven text analysis or generation tools.

Summary

Qlik stands as a robust and versatile business intelligence platform that has significantly contributed to the evolution of data analytics. Its core strengths lie in AI-driven analytics, comprehensive data integration, and cloud-native solutions, providing users with powerful tools for data analysis and decision-making. However, it faces challenges in customization limitations and technical complexities. Overall, Qlik represe

Whatagraph emerges as a good solution for marketing data visualization and reporting, addressing key challenges faced by marketers and agencies today. Its user-friendly interface, combined with powerful customization and automation capabilities, make it a valuable tool in any marketer's arsenal. While there are areas for improvement, particularly in integration flexibility and advanced AI functionalities, Whatagraph's strengths in simplifying complex data processes and saving time are undeniable.