Better Reports vs whatagraph

Our comparison in this article involves two leading products in data analysis and reporting, namely Better Reports and whatagraph. We aim to analyze the essential qualities and standout features of both Better Reports and whatagraph. This analysis will also cover the upsides and downsides of each platform. By the time you finish reading this article, you will have a clear and complete understanding of these products' capabilities and limitations.

What is Better Reports and whatagraph?

BetterReports is a powerful analytics tool designed to provide comprehensive insights into a business's data. Launched on February 24, 2017, it primarily caters to Shopify users, allowing them to analyze sales, payments, inventory, customers, payouts, and more. The app offers over 100 built-in reports and metrics, designed for each connector, along with a visual report builder for creating custom reports using pivot tables or visual charts. BetterReports integrates with various platforms like Google Sheets, Sendgrid and Excel, making it a versatile tool for business analytics​​​​.

Whatagraph is a comprehensive marketing data platform designed to streamline the process of data visualization and reporting for marketers and agencies. Its key feature is the ability to connect with over 40 native integrations, allowing users to plug in their marketing data seamlessly. The platform excels in automating the marketing performance reporting process by collecting data from various marketing channels and transforming it into easily understandable and visually appealing infographic reports. Users can quickly generate overviews of website and social media performance and share these insights with clients or team members efficiently.

Core Values of the Two Products

The Core Values of Better Reports

1. Data Accessibility and Integration: At its core, BetterReports is designed to unlock the power of data. It provides instant access to data across various platforms, enabling businesses to get a full picture of their operations.

2. Customization and Flexibility: The product stands out for its flexibility in report creation. Users can choose from a vast array of built-in reports or create custom reports tailored to their specific needs.

3. Innovative Reporting Solutions: BetterReports is not just about presenting data; it's about innovating how data is understood and used. The software's ability to slice and dice data with custom fields, metrics, and formulas offers users a unique way to interpret and leverage their data for strategic decision-making​​.

The Core Values of whatagraph

1. Simplification of Complex Data: The platform aims to transform the often dull and complicated task of data handling into a straightforward and effortless process. By connecting various data sources directly and providing stunning report templates, Whatagraph makes it easy for users to build and share reports, thereby saving significant time and effort​​.

2. One-Stop Solution: It replaces the need for multiple tools by offering comprehensive services such as data visualization, reporting, data transfer, and sharing insights. Whatagraph stands out in its ability to handle these functions all in one platform, making it a versatile choice for marketers​​.

3. Customization and Flexibility: Whatagraph allows users to track multiple channels in one overview, link multiple reports for simultaneous editing, and customize reports with specific color schemes, logos, and layouts. This flexibility enhances the overall user experience, making it suitable for various marketing needs​​.

Pros and Cons

The Pros of Better Reports

The core values of Better Reports include:

1. Customization and Versatility: Better Reports offers extensive customization options. Users commend its ability to tailor reports for diverse needs, such as tracking marketing metrics, sales trends, and financial data.

2. User-Friendly Interface: Many find the software user-friendly and straightforward, enabling quick setup and easy access to advanced reporting features, which enhances the overall user experience.

3. Comprehensive Reporting Capabilities: The tool is well-appreciated for its wide range of pre-built and custom reports, catering to various business requirements and analytical needs.

4. Real-Time Data and Advanced Reporting: It stands out for providing real-time data and advanced reporting features, especially beneficial for Shopify users seeking more in-depth analytics.

5. Effective Shopify Integration: Better Reports is particularly noted for its seamless integration with Shopify, providing additional insights and analytics not readily available on the platform.

The Pros of whatagraph

1. Automated Reporting: The tool offers automated reporting features, which users find helpful​​.
2. Time-Saving: Many users report significant time savings in their reporting processes due to Whatagraph's features​​.
3. Visual Appeal and Customization: The reports generated are visually appealing and easy for clients to understand, with options for customization and styling​​​​.
4. Good Customer Support: Users have noted the excellent customer support and follow-up emails provided by Whatagraph​​.

The Cons of Better Reports

1. No GPT Functionality or Natural Language Data Exploration: BetterReports does not offer GPT functionality or the ability to use natural language for exploring data, which can be a limitation for users seeking advanced AI-driven data analysis capabilities.

2. Limited Customization for Less Tech-Savvy Users: Some reviews pointed out difficulties in editing reports and using custom filters, especially for users who are not as tech-savvy or familiar with the tool.

3. Filtering Options: Users find the filtering options in BetterReports to be a bit clunky and hard to use, suggesting a need for making them easier and more intuitive.

The Cons of whatagraph

1. Integration Issues: There are some limitations and difficulties reported in integrating with other platforms like Google Sheets and managing files and folders​​.
2. Lack of GPT Functionality: whatagraph does not offer Generative Pre-trained Transformer capabilities, which might be a limitation for those seeking AI-driven text analysis or generation tools.

Summary

BetterReports is a valuable tool for businesses, especially those using Shopify. It's great for understanding your business data and making custom reports. While it's easy to use, some parts can be hard to learn, and the cost might be high for some. Overall, BetterReports is a good choice for businesses looking to better understand their data.

Whatagraph emerges as a good solution for marketing data visualization and reporting, addressing key challenges faced by marketers and agencies today. Its user-friendly interface, combined with powerful customization and automation capabilities, make it a valuable tool in any marketer's arsenal. While there are areas for improvement, particularly in integration flexibility and advanced AI functionalities, Whatagraph's strengths in simplifying complex data processes and saving time are undeniable.